Applying makeup is, for most women, nothing more than an everyday task. On your wedding day, however, hair and makeup decisions are no less important than the dress and shoes. "The photos that will be taken of you on your most important day will be of your face and how happy you are," says Kristen Lober, a professional makeup artist in Newark, Del. "You want to be the most beautiful, radiant version of yourself."

The key to picture-perfect beauty is just that: being yourself. While some may get swept up in the idea of going all-out, the important thing is to look like you -- not a face caked in product. "Sometimes less is more," says Morgan Blaul, a professional hair stylist and makeup artist in Chicago. "It's all about looking and feeling your best, and not about trying to be something you are not.

Both artists recommend choosing your best feature -- cheeks, eyes or lips -- and high- lighting it, keeping the rest of the face more natural.

"What seems to be most popular this year so far is more of a dramatic eye and a natural lip," Lober says. Above all, both artists stress the importance of a radiant face. "Skin is really important. I love glowing, high-lighted skin with nice cheek colour," Blaul says.