A budget version of Pippa Middleton’s £20,000 bridesmaid gown was yesterday launched by Debenhams. The dress features many details from the Alexander McQueen original, with cap sleeves and a long column of covered buttons running down the back.‘Men and women everywhere were instantly talking about Pippa, so naturally brides-to-be will want to emulate her classic look – both for themselves or their bridesmaids,’ said Alain Mehada, chief personal shopper at Debenhams’ Oxford Street store in central London.

‘We have been inundated by customers asking if we have anything similar to the [royal wedding] dresses but the ivory dress worn by Pippa is the most requested.’At the gown’s unveiling in Oxford Street, it was modelled by a Pippa Middleton lookalike.